# Spotlight! Shaanxi Hanxuan and Xi’an Haoxuan are set to make a stunning appearance at the PCHI event.

From March 18 to 20, 2026, the premier global event in the field of cosmetic, personal care, and household care ingredients—the China International Cosmetic, Personal Care and Household Care Ingredients Exhibition (PCHi)—will be grandly inaugurated at the Hangzhou International Expo Center. This industry extravaganza, bringing together top-tier ingredient suppliers, brand owners, research institutions, and industry experts from around the world, is not only a bellwether for China’s beauty industry chain but also a core platform for international technological exchange and business cooperation. At this grand event, Shaanxi Hanxuan Ancient Architecture Engineering Co., Ltd. and Xi'an Haoxuan Bio-Tech Co., Ltd. will showcase their innovative achievements, making them the center of attention at the exhibition.

### PCHi: The “Oscars” of Global Beauty Innovation

As one of Asia’s largest trade shows for personal-care ingredients, PCHi draws more than 1,000 exhibiting companies, 50,000 professional visitors, and over 100 industry thought leaders each year. In 2026, the event will expand to over 70,000 square meters, spanning the entire value chain—from raw materials and packaging to equipment and AI-driven innovations. Concurrent with the show, more than 100 events will be held, including the Fragrance Awards ceremony, new-technology launch conferences, and a dedicated sustainable-development zone, all of which will delve into cutting-edge topics such as regulatory policies, dermatological clinical research, R&D formulation, and medical-aesthetic restoration. This premier gathering is not only a platform for product showcasing but also a pivotal hub for technological innovation and business collaboration across the global beauty industry.

### Xi’an Haoxuan/Shaanxi Hanxuan: Biotechnology Empowers Green Beauty

As a biotechnology enterprise rooted in Xi’an, Xi’an Haoxuan Bio-Tech Co., Ltd. has been deeply engaged in the field of plant active ingredient extraction for ten years and holds 23 national invention patents. The company’s independently developed water-soluble tetrandrine, water-soluble aescin, water-soluble extract of Platycladus orientalis leaves, and the active ingredient quercitrin provide the cosmetics industry with cost-effective and easy-to-use raw materials. The company has increased the extraction yield of active ingredients from Northwest China’s characteristic plants such as Platycladus orientalis leaves and Astragalus membranaceus to three times that of traditional methods. Its anti-hair loss and hair-growing raw materials have obtained EU ECOCERT organic certification and have become core suppliers for several international brands.

### Dual Leadership: Co-Charting a New Blueprint for Northwest Beauty

The joint participation of Shaanxi Haoxuan and Xi’an Hanxuan reflects the vigorous momentum of the beauty industry’s upgrade in Northwest China. The former breaks through the bottleneck of packaging innovation by integrating culture with technology, while the latter reshapes the competitive landscape of raw materials through biotechnology, forming a complementary “technology + culture” matrix. In the PCHi “Sustainable Development Zone,” the two companies will jointly release the “White Paper on Green Development of the Northwest Beauty Industry,” proposing the concept of the “Qinling Ecological Circle” and advocating a low-carbon, full-industry-chain model that spans from raw-material cultivation to waste recycling.

### Trade Show Preview: Technological Revolution Shapes the Future of the Industry

The holding of PCHi2026 coincides with a critical period of transformation and upgrading in China’s beauty market. According to the exhibition organizers, among the participating companies this year, the proportion of AI technology applications has increased by 47% compared with last year, and green and sustainable solutions account for 63%. The close collaboration between Shaanxi Hanxuan and Xi’an Haoxuan is a vivid illustration of this trend. As Generation Z consumers increasingly demand ingredient transparency and cultural identity, Northwest Chinese enterprises with technological barriers and cultural depth are gradually transforming from regional players into important participants in the global industrial chain.

When traditional construction techniques meet modern biotechnology, and when the delicacies of the Qinling Mountains are transformed into anti-aging essences, Shaanxi Hanxuan and Xi’an Haoxuan take the stage at PCHi, showcasing not only the innovative strength of Northwest China’s beauty industry but also the ambition of Chinese brands to make the leap from “manufacturing” to “intelligent manufacturing.” This grand event may well become a new starting point for Northwest China’s beauty industry on the global stage.